Email this Article Print This Article Developing a marketing plan is nothing more than setting goals and making a to-do list that will get you there. The process of planning something is time-consuming and exhaustive, but it is an absolute necessity if you want to be successful. So how do we reconcile our need to succeed with our propensity for procrastination? In addition to the marketing plan example, the right marketing strategy template will a long way to simplify the process.
Use figures where necessary Simplicity and clarity. It is usual for the person who has the authority to approve your business plan for funding assistance to have a very busy schedule; also it is equally possible that business plans from other entrepreneurs are competing with your plan for funding.
As such, your business plan needs to be simple and clear.
This can be done by: Where the business plan is bulky, the person reading it may get tired even before forming opinion about the business proposal. This might rub a business plan the due consideration it deserves. To avoid this, all unnecessary details are removed from the business plan.
In fact, only essential information necessary for the reader to form opinion and take decisions should be left. This makes it easier for people to read and understand the plan.
Efforts should be made to ensure that what is written in one section of the plan fits together with what is written in other sections. In fact, all the sections should add up to make up the whole businesss plan.
For a business plan to be a valid document it ought to be as real as possible. That is to say that it should be as close to reality as possible. Operations, market analysis, estimates of sales and expenses should reflect what is happening in real life. Where a business plan models what obtains in real world situation, it becomes an instrument on which decisions could be based.
Use figures where necessary. Most bankers or investors that would read the plan are highly numerate, mainly thinking in terms of numbers. Experience has shown that most banker and investors are impressed when ideas are backed with figures.
In order words, it is advantageous to quantify wherever it is possible. The Business Plan and Intellectual Property Protection Developing a business from the scratch requires a lot of intellectual capital that ought to be protected. During the process of documenting a business plan, some of the intellectual capital that form the basis of a good business might need to be disclosed especially where the plan is used to attract investors and lenders.
In this instance, wide circulation becomes potentially dangerous. Where the business plan is discussing a business idea that have not been patented or copyrighted, it becomes very wise to include a strong non-disclosure statement on the cover page that states that information in the plan is not to be disclosed.
In some instances, the cover page of the plan, in addition to signing the non-disclosure documents, may carry the ISBN number showing that it is copyrighted.Poultry Layer Farming 1.
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